Before You Build That Data Warehouse, Try Plug-and-Play Real-Time BI - DMReview

I'm sorry, but does this really look like plug-and-play to you?

Before You Build That Data Warehouse, Try Plug-and-Play Real-Time BI - DMReview

DMReview is full of this kind of stuff. In my opinion, unless I'm a > 500 million dollar company this just isn't helpful.